Reflecting the concept's newness are the many terms that arose to describe it: wind farms, wind parks, and wind power plants, to name a few. Early on, finding the best nomenclature created a dilemma. On the one hand, advocates wanted a term connoting wind's technological success and its coming of age as a conventional source of electricity, conveyed by the term wind power plant. On the other hand, proponents also wanted to preserve the association with the enlightened land use--the stewardship--that the term wind farm implies.