Reflecting the concept’s newness are the many terms that arose to describe it: wind farms, wind parks, and wind power plants, to name a few. Early on, finding the best nomenclature created a dilemma. On the one hand, advocates wanted a term connoting wind’s technological success and its coming of age as a conventional source of electricity, conveyed by the term wind power plant. On the other hand, proponents also wanted to preserve the association with the enlightened land use–the stewardship–that the term wind farm implies.